The Publicity Studio Blogcast: Recent Comments

Comment on You Have a Delivery

kelly — Sun, 08 Feb 2009 22:18:42 GMT

Those people who use TV ads to advertise and promote their products (or brands as you call it) have professional public speakers (or show hosts) to deliver expertly-written TV scripts, meant to entice you into action.

Although your observations are right, the most successful kind of ads in my opinion, aren't TV ads. They're by word-of-mouth.

happy customer can talk about your brand even after donkey years. That beats any kind of expensive TV ads. Google for "customer evangelist" to get the idea.

Comment on You Have a Delivery

Robert Herron — Sun, 08 Feb 2009 21:46:06 GMT

1. Don't communicate to the masses. Even the pope communicates many to Catholics.
2. Select the audience.
3. Have a message - then tune or change the message.
4. Expand the audience by broadening the message, but keep the relationship to the original close.

Just some thoughts.

Comment on Group Therapy

Jodi — Sun, 08 Feb 2009 15:40:09 GMT

Great questions! I think that if I was able to make my point of view clear, whether business or personal, I've made a score for happiness. I don't focus on the product or service itself; I focus on the end result being satisfaction.

Now in a peer-to-peer meeting, we are all on the same page so there is no need for any persuasion tactics to find satisfaction. It's mutual insanity :)

Comment on Group Therapy

Brandon — Fri, 06 Feb 2009 17:14:59 GMT

Interesting. I just drafted a blog with a similar theme to be posted next week.

As an account manager, what part of the client session appeals to your personal happiness?

Similarly, at your monthly meeting, what satisfaction do you derive from engaging your colleagues? What satisfaction do your colleagues derive from the meeting?

Viewing your job as therapy may have a very real effect on your personal satisfaction at work.

Comment on Group Therapy

Robert Herron — Thu, 05 Feb 2009 00:52:08 GMT

Long live the Organization for the organized and stay CALM!!!!!

Comment on Group Therapy

Anna-Marie Ganje — Wed, 04 Feb 2009 16:30:35 GMT

I never thought of it like therapy before...I kinda like it! Makes some of the madness make sense!

Comment on The "New"spaper

Brandon — Mon, 02 Feb 2009 20:09:17 GMT

You're right on, Jodi. The news if valuable enough, will still be paid for long after the paper has gone away. It's more likely however, that the consumer will pay less and the advertisers will pick up the tab through "clicks" and "hits".

Some blogs and content driven sites are charging nominal fees to subscribers. I'm not convinced this business model will last long. With information from alternative sources just a few clicks away, it's difficult to imagine paying much if anything for the content. The exception of course if for entertainment.

Comment on The "New"spaper

Anna-Marie Ganje — Mon, 26 Jan 2009 14:59:12 GMT

The newspaper industry/magazine industry is going the way of the music industry.